Portfolio Growth Marketing
We deploy proven paid media strategies across VC portfolios. $30M+ managed. 42% avg CAC reduction. Month-to-month.
DoorDash 
Lyft 
Postmates 
Harvey 
Contentful 
Culture Amp 
Pebl The Problem
You've seen it across the portfolio. The same patterns, the same waste, the same excuses — company after company.
Your companies hire junior marketers, hand them six-figure ad budgets, and hope for the best. No strategy. No attribution. No accountability. You find out when the next board deck shows a CAC that doubled.
Every portfolio company cycles through agencies that overpromise, lock founders into 12-month contracts, and deliver reports full of impressions and clicks — not revenue. Switching costs compound every quarter.
Operating partners are stretched across 10 companies. Nobody has portfolio-wide visibility into marketing ROI. Every company reinvents the wheel, makes the same mistakes, and burns the same cash.
The Solution
Deploy a fractional growth marketing team across your entire portfolio. Full-funnel paid media, conversion-optimized landing pages, and reporting that ties every dollar to revenue — not impressions.
Let's Talk50+ portfolio companies scaled across B2B SaaS, DTC, and FinTech
One partner, consistent execution across multiple companies. Shared learnings, shared benchmarks. No re-training, no re-onboarding.
No vanity metrics. Every report connects spend to CAC, pipeline, and closed revenue — at the company and fund level.
We earn your business every month. No 12-month contracts, no cancellation fees. Stay because it works.
Startups can't wait. We audit, strategize, and launch campaigns in 14 days flat. Not 14 weeks.
What We Do
Search, Shopping, and Performance Max campaigns engineered to capture high-intent demand the moment your portfolio company's ICP is looking for a solution. We optimize for pipeline, not clicks.
Targeted demand-gen across Meta and LinkedIn that puts portfolio companies in front of decision-makers — with creative and audiences tested across similar companies in your portfolio.
Conversion-optimized pages built for each company's ICP. No templates. No Unbounce drag-and-drop. Custom builds that turn paid traffic into pipeline with 2-3x higher conversion rates.
Full-funnel attribution from click to closed-won revenue. Portfolio-level dashboards that show operating partners exactly where the money goes — and what it returns.
Results
Real outcomes from VC-backed companies we've scaled — not projections.
A Series A SaaS company was burning $80K/mo on ads with no pipeline attribution. We rebuilt their paid search strategy, launched LinkedIn for top-of-funnel, and cut CAC by more than half while tripling qualified pipeline.
A seed-stage DTC brand was barely breaking even on Meta. We restructured creative testing, built a Shopping engine, and scaled revenue 280% — while maintaining profitable unit economics.
A Series B FinTech needed to scale SQLs for an enterprise push. We built dedicated landing pages per persona, restructured their Google Ads for SQL volume, and delivered 185% more qualified leads at 41% lower cost.
100%
Client Retention Rate (2024)
14 Days
Avg Time to First Campaign
$30M+
Total Ad Spend Managed
How It Works
Your portfolio companies can't afford a 6-week onboarding.
We analyze your portfolio company's ad accounts, landing pages, conversion data, and attribution stack. You get a clear-eyed assessment: what's working, what's wasting money, and where the leverage is.
We launch high-performance campaigns in 2 weeks. Google, Meta, LinkedIn — whatever channels fit the company's ICP and stage. No 6-week onboarding. No strategy decks that gather dust.
We optimize relentlessly against revenue data, not vanity metrics. Transparent reporting to you and the founders. When it works, we scale it. When it doesn't, we kill it fast and reallocate.
Who This Is For
Who need portfolio companies to hit growth milestones before the next raise — and want a reliable marketing partner they can deploy, not another vendor to manage.
Who are tired of plugging the same marketing gaps across every company. Deploy one partner, get portfolio-wide visibility, and free up time for higher-leverage work.
Looking for a vetted growth partner to offer portfolio companies as a value-add service — with proven results across B2B SaaS, DTC, and FinTech.
With board pressure to show efficient growth. Skip the agency roulette and work with a team that's scaled 50+ companies just like yours.
Free Resource
10 diagnostic questions to assess any portfolio company's paid media health in under 15 minutes. Score each company, identify gaps, and know exactly where to intervene.
Get the Free Audit Template
Delivered instantly to your inbox as a PDF.
FAQ
Traditional agencies optimize for one company in isolation. We optimize across your portfolio — sharing learnings, benchmarks, and playbooks between companies. One partner, one relationship, consistent execution across 5, 10, or 50 companies. Operating partners get portfolio-wide reporting instead of reconciling data from a dozen different agencies.
We start with a portfolio-level audit to identify the highest-impact opportunities. From there, we deploy to individual companies in 2-week sprints. Most portfolio engagements start with 2-3 companies and expand as results compound. Each company gets a custom strategy based on their stage, ICP, and growth targets.
No. We work month-to-month after an initial 90-day onboarding period per company. We earn your business every month with transparent reporting tied to revenue — not vanity metrics. If we're not driving results, you should be able to leave. That's the accountability we believe in.
We work with portfolio companies spending $10K-$500K+/month on paid media. The right budget depends on the company's stage, market, and growth targets. During our audit, we'll recommend the right level and show you exactly what kind of returns to expect based on companies at a similar stage.
Operating partners and platform teams get a portfolio-wide dashboard showing CAC, ROAS, pipeline, and revenue metrics across all engaged companies. Individual founders get detailed channel-level reporting. Every dollar is tracked from click to closed revenue — no vanity metrics, no black boxes.
Absolutely. We frequently augment in-house marketers who are strong on brand and content but need paid media expertise. We integrate with their tools, join their standups, and function as an extension of their team — not a competing silo.
A paid media audit is a diagnostic review of a portfolio company's ad accounts, attribution stack, landing pages, and budget allocation. We assess 10 key areas — from CAC trends to creative testing velocity — and score each on a 1-5 scale. Companies scoring below 25 out of 50 typically have critical gaps that are burning cash. The audit takes 2 weeks and produces an actionable roadmap, not a generic slide deck.
Our portfolio engagements start at $5K-$15K per company per month depending on the scope and number of channels. The cost is typically 30-50% less than hiring a full-time growth marketer, and you get a senior team rather than a single junior hire. Most portfolio discounts apply when engaging 3+ companies. We're month-to-month with no setup fees after the initial 90-day onboarding period.
30 minutes. No pitch deck. Just a direct conversation about what's working, what's not, and where the growth is.
Or email directly: jer@adsbyjer.com
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